The idea was born out of a love for food, drink, and community - and the realisation that there was a sweet-shaped gap in the market. We wanted to bring something different to events, something that wasn’t just delicious but had a story, a cultural twist, and a touch of theatre in the making. Between us, we’ve got years of experience in hospitality and events, plus a shared obsession with food and people. We’ve worked festivals, events and in hospitality and sales, and know the buzz of bringing people together. Stroopwafel lets us combine all of that - the craft, the fun, the flavour - into something that makes weddings, parties, and festivals that bit more unforgettable.